razz's stream of consciousness

Sep 03

2012 Paralympics Advertising Campaign

The UK’s Channel 4 launch their multi-million pound campaign to promote the 2012 Paralympics.

And while we’re here congrats to 13-year-old Aussie Maddisson Elliot for winning bronze in the 400m freestyle!

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The UK’s Channel 4 launch their multi-million pound campaign to promote the 2012 Paralympics. And while we’re here congrats to 13-year-old Aussie Maddisson Elliot for winning bronze in the 400m freestyle! … http://onprofile.posterous.com/2012-paralympics-advertising-campaign
Sep 03

What Do You Do? The Question and the Involuntary Reaction.

Highly-lauded British philosopher Alain de Botton takes to the TED stage to wax about our theory of success and our fear of, not failure, but other people’s judgement.

As someone whose had his finger on the ‘persuasive’ button for many, many years, de Botton is trained in the art of performance. I mean this guy has it down to a ‘T’. And why not? You should hope someone who laments about the things we often overlook would - at least - sound like he knew what he was talking about.

He begins by introducing the notion that our perception of other people always seems to start with that one question:

What do you do?

Why do we ask it and is our perception influenced by the answer?

To be brutally honest, I ask it so I know where to place the person, it’s a way of deducing how they relate to my life and if I can relate to theirs.

Is my perception of them influenced by their answer? Damn right it is.

Is that bad? Does that make me a bad person? Am I a narcissistic bitch?

Not at all. I’m simply a product of my environment.

I will admit that, initially, if what someone does, does not fall into the scale of what, I think, is acceptable/commendable/honourable, I will, unintentionally, form a lower opinion of them. It’s like a reflex. 

BUT

If I’m super impressed with an individual’s achievements I will automatically hold them in high-regard. UNLESS they’re an arsehole.

It’s not hard to spot someone far too in love with themselves to deserve your appraisal. And they’re not hard to spot. It’s the guy/gal that talks to you as if they’re taking to an audience. 

This is me being honest but getting to know someone is always the key to re-evaluating your judgements… That is unless they’re drowning in their own arrogance. Cause in that case, your first impression is usually right.

Alain de Botton says:

- When you can’t relate to someone there’s no envy. Our desire for equality incites envy.

But I would argue, my desire to achieve incites envy. If I’m envious of an individual’s job or accomplishments I don’t want to be equal to them, I want to supersede them.

- It is not failure we fear but the judgement and ridicule of others. The media is usually pretty good at bringing the ‘losers’ to light. 

He then goes on to say, that we’re a pretty confident lot and we’re the first society to hold ourselves in such high-esteem. As a whole we don’t worship or look to a God, spirit or something transcendent. 

What is your theory of success? De Botton warns us that our vision of success may be clouded by others: by our parents, our friends and of course the media.

Anybody who says their ideas are purely their own is kidding themselves. We are all sponges, constantly soaking in information via magazines, tv and the Internet. This is not necessarily a bad thing.

De Botton ends with this: Just make sure you are “truly the author of your own ambition”.

Well said Alain but I think most of what you’ve said related directly to human-nature and isn’t something we should get too wrapped up in, and so I’ll end with this:

Do good and be a good person ;D

Highly-lauded British philosopher Alain de Botton takes to the TED stage to wax about our theory of success and our fear of, not failure, but other people’s judgement. As someone whose had his finger on the ‘persuasive’ button for many, many years, de Botton is trained in the art of performance. I m … http://onprofile.posterous.com/what-do-you-do-the-question-and-the-involunta
Sep 03

Is It All About The Business Card?

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To desperate or minimal?

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Cheap or innovative?

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Tacky or does it leave a lasting impression?

Rude or straight to the point?

We’re told first impressions are what matter the most. It’s the one opportunity to get it right or screw it up. How persuaded by a business card are you? Does it’s appearance affect your perception of the business? Are there any that stay with you long after they’ve disappeared down black-hole that is your pocket/wallet/handbag?

Are you likely to hire someone based on the GSM of the paper they use. Is a weighty card more impressive? 

I personally like cards with character. Cards that are clever. Cards with thought.

In the end, is it less about the $$$ about more about the thought?

To desperate or minimal? Cheap or innovative? Tacky or does it leave a lasting impression? Rude or straight to the point? We’re told first impressions are what matter the most. It’s the one opportunity to get it right or screw it up. How persuaded by a business card are you? Does it’s appearance aff … http://onprofile.posterous.com/is-it-all-about-the-business-card
Aug 29
Signed Johnny Cash memorabilia #photoshoot #interview #issue2  (Taken with Instagram)

Signed Johnny Cash memorabilia #photoshoot #interview #issue2 (Taken with Instagram)

Aug 29

Aldo Lennard Issue 2 Interview

Aldo Lennard specialises in heritage acts.

The’re the ones that stole our parents hearts, namely our mothers, and now 20 years later they’re here to reel them back in.

Lennard Promotions is a Melbourne boutique touring agency. They bring acts like the late-great James Brown, the Vengaboys and 1970’s band America. [‘Horse With No Name’ anyone??].

Oh and Rick Astley is on his way!

Lennard spoke about the artists that came and went and the ones that got away:

'You know Hanson is touring? We said no to their people 3 times, and now they're selling out shows. Who knew'?

Apparently no one told him that the YOLO-Generation love reverting back to their childhood.

Indulging in nostalgia is this gen’s favourite past-time!

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Aldo Lennard specialises in heritage acts. The’re the ones that stole our parents hearts, namely our mothers, and now 20 years later they’re here to reel them back in. Lennard Promotions is a Melbourne boutique touring agency. They bring acts like the late-great James Brown, the Vengaboys and 1970’s … http://onprofile.posterous.com/aldo-lennard-issue-2-interview
Aug 27
First time using my iPad as blue-tooth keyboard. Highly recommend it! Gone of the days of lugging my 15 inch around. Also if you do a lot of transcribing I highly recommend #Notability #app. It even slows the audio down for you. #embracinginnerappgeek (Taken with Instagram)

First time using my iPad as blue-tooth keyboard. Highly recommend it! Gone of the days of lugging my 15 inch around. Also if you do a lot of transcribing I highly recommend #Notability #app. It even slows the audio down for you. #embracinginnerappgeek (Taken with Instagram)

Aug 27

Ever wondering how much those iconic logos cost to make?

The City of Melbourne’s logo cost less than Pepsi’s but more than Twitters, while Google’s come’s in at less than ALL of them. 

Surprised?

You will be when you find out that Twitter’s birdy logo, which we’ve all come to know and ..er love, cost a mere $15 to create. Although if we weren’t tainted by the exorbitant price of EVERYTHING that’s what we’d expect it to cost.

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The City of Melbourne’s logo cost less than Pepsi’s but more than Twitters, while Google’s come’s in at less than ALL of them.  Surprised? You will be when you find out that Twitter’s birdy logo, which we’ve all come to know and ..er love, cost a mere $15 to create. Although if we weren’t tainted by … http://onprofile.posterous.com/ever-wondering-how-much-those-iconic-logos-co
Aug 27

CO-OP’s Progressive Simplicity

Designer Paul Marcus Fuog heads CO-OP a small graphic design studio that creates visual delights in a bevy of functional forms.

His client list is not limited to: the City of Melbourne, Desktop magazine, Rooftop Cinema and Adidas Originals.

With a simple yet progressive style Fuog also lectures part-time at RMIT.

CO-OP

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XDesigner Paul Marcus Fuog heads CO-OP a small graphic design studio that creates visual delights in a bevy of functional forms. His client list is not limited to: the City of Melbourne, Desktop magazine, Rooftop Cinema and Adidas Originals. With a simple yet progressive style Fuog also lectures part … http://onprofile.posterous.com/co-ops-progressive-simplicity
Aug 27

She Is Frank’s Photos Say POP

Melbourne photographer She Is Frank only recently released her first book Fire & Ice at Fitzroy’s The Everleigh but instead of resting on her laurels she progressed ten-fold, collaborating with a number of designer labels including Alice McCall.

Her Mink Pink work is jam-packed with WOW FACTOR. The bright, bold hues of the collection are only further enhanced by the photog’s handiwork.

She Is Frank blog.

The visuals certainly speak for themselves.

Melbourne photographer She Is Frank only recently released her first book Fire & Ice at Fitzroy’s The Everleigh but instead of resting on her laurels she progressed ten-fold, collaborating with a number of designer labels including Alice McCall. Her Mink Pink work is jam-packed with WOW FACTOR. The … http://onprofile.posterous.com/she-is-franks-photos-say-pop
Aug 27

British India - I Can Make Your Love Me

Melbourne’s British India tap into some melancholy. 

British India- I Can Make You Love Me from Oh Yeah Wow on Vimeo.

Directed by Melbourne’s OH YEAH WOW.

++ You’ll like this if you like: Foals - Spanish Sahara. 

Melbourne’s British India tap into some melancholy.  British India- I Can Make You Love Me from Oh Yeah Wow on Vimeo . Directed by Melbourne’s OH YEAH WOW . ++ You’ll like this if you like: Foals - Spanish Sahara.  … http://onprofile.posterous.com/british-india-i-can-make-your-love-me